Activity:
Journey mapping across priority use cases
Identification of AI vs human interaction points
Prompt testing to simulate AI-driven discovery paths
Experience and content gap analysis
Evaluation of structured content and signals supporting AI interpretation
Outcomes:
Journey Visibility Map: where AI vs human interaction occurs
Experience Gap Analysis: where journeys fail to influence or convert
Priority Redesign Opportunities: where to focus for maximum impact
AI Experience Design Principles: guidance for building dual-mode journeys
Benefit:
Clear view of how customer behaviour is changing
Alignment between experience design and real-world discovery
Increased influence in AI-mediated decision moments
Stronger conversion across AI and human journeys