AI Experience Discovery

Assess customer journeys to identify where experiences should be redesigned for both human and AI-mediated interaction.

In 30 days you’ll understand

Why this matters

AI has reshaped how people discover and interact with brands, creating new risks for organisations. We help you protect brand trust 
and build the capability to grow confidently in an AI-first world.

What is AI Experience Discovery?

A focused assessment of your priority customer journeys across both human and AI-mediated interaction:


Stronger presence across the channels where graduates make decisions


More effective progression from awareness to application


Increased conversion through alignment with real behaviours


A system that adapts as platforms and AI-mediated discovery evolve


This creates a clear foundation for AI-ready experience design.

What’s involved?

Activity:

Journey mapping across priority use cases

Identification of AI vs human interaction points

Prompt testing to simulate AI-driven discovery paths

Experience and content gap analysis

Evaluation of structured content and signals supporting AI interpretation

Outcomes:

Journey Visibility Map: where AI vs human interaction occurs

Experience Gap Analysis: where journeys fail to influence or convert

Priority Redesign Opportunities: where to focus for maximum impact

AI Experience Design Principles: guidance for building dual-mode journeys

Benefit:

Clear view of how customer behaviour is changing

Alignment between experience design and real-world discovery

Increased influence in AI-mediated decision moments

Stronger conversion across AI and human journeys

Who this is for?


CMO / Marketing leadership


Digital & CX leaders


Product and service owners


Platform / DXP teams


Anyone responsible for how customers discover, evaluate and act.

Time & resource commitment

Duration: 2–4 weeks

Your team:

Kick-off session (2–3 hours)

Access to journey insights and key stakeholders

2–3 check-ins

Renegade:

Senior-led, focused delivery

Practical, insight-driven outputs

Designed to create clarity and direction quickly

What happens next?

1. AI Experience Discovery
Understand current journeys

2. Experience Redesign Sprint
Re-engineer priority journeys

3. Scaled Experience Model
Embed across platforms, content and teams

Get started

AI is reshaping how your customers decide. The question is simple:

Are your experiences designed for how decisions are actually made?

Let’s find out.

Connected Systems

Platforms, Data, Workflows

ENGINEER AI READY CUSTOMER ENGAGEMENT

CONNECTED strategy

Direction, Governance, Customer Engagement

DEFINE OPERATING MODELS FOR THE AI ERA

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