From SEO to GEO with Google IO Generative Search!
- Renegade Agency
- Andy Wood
This weeks seismic shift! 😅
AI surfaces content differently to traditional SEO. Content needs to be Generative Engine Optimized (GEO). It’s about being seen, understood, and promoted by AI. Like old-skool SEO this still means relevance, trust and recency, but with changes.
5 First thoughts to consider:
1. Faster, smarter content workflow:
– Faster content creation with AI-augmentation
– Smarter segmentation with real-time alerts
2. Tactical AI execution + Strategic human thinking:
– AI can handle execution at scale
– Strategic, trusted relationships with earned media & social networks needs humans
3. Trusted sources drive visibility:
– AI favours trusted sources & original content
– So features in earned media with high topic relevance matter more than ever
4. Structured content:
– Scannable content helps AI read your source material
– Thought leadership with clear strategic narratives trains AI to understand you
– Consistently rich content means better AI understanding & recall
5. Social thought leadership:
– AI tracks engagement
– Featuring in conversations reinforces your authority & relevance
Top 3 actions:
✅ Update your KPIs to include AI visibility scoring
✅ Structure strategic narratives & scannable content for AI readability
✅ Shift earned media & social conversations up the priority ladder
☀️ For more on immediate tactical actions and long term strategic planning for the shift into Generative AI Optimisation (GEO) message me for connections to the team at Renegade.
Andy Wood, Strategy Partner
20+ years bringing together business strategy, market insight, and technology to deliver business transformation, customer experience innovation and operational efficiency.
I can help you:
• Deliver next-generation digital experiences for customers
• Align enterprise technologies with operational & strategic goals
• Understand AI across business operations & customer experience
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