Semantic HTML: The Hidden Fix That Saves Millions and Future-Proofs Your Website for AI Search
In short: if your site is built on a soup of wrappers, you’re invisible to the next wave of AI search.
Enterprise AI Adoption = classic Change Management!
Many Enterprise AI transformation programs will fail because they ignore half the problem, the people. Specifically, the need to drive understanding, buy-in and real adoption.
The efficiency trap, AI’s lost opportunity?
Right now, AI is mainly being sold to CEOs and CFOs through the familiar lens of cost efficiency.
Enterprise AI: what comes after marketing software?
For the past 25 years, enterprise technology has been about building. But will the future of enterprise tech be built in the same way?
Preparing for the zero-click internet.
The age of the zero-click internet. A world where people don’t browse, click, or visit websites.
Why AI augmentation beats automation!
In the rush to embrace artificial intelligence, many organizations have fixated on one question: What can we automate?
Start small to win big with AI
We talk a lot about all the frontier AI stuff, because it’s the future of customer experience and that’s exciting!
From SEO to GEO with Google IO Generative Search!
AI surfaces content differently to traditional SEO. Content needs to be Generative Engine Optimized (GEO).
AI is not a software upgrade.
AI is not traditional software. AI models human learning and reasoning, highly contextual, shifting, trainable and retrainable, fine-tuned to new use cases.
Essential human skills for AI Systems.
Agencies that successfully transition in the first wave of AI-First adoption will be those replacing commoditised ‘services’ with AI driven systems focused on business outcomes.