From SEO to GEO with Google IO Generative Search!
AI surfaces content differently to traditional SEO. Content needs to be Generative Engine Optimized (GEO).
AI is not a software upgrade.
AI is not traditional software. AI models human learning and reasoning, highly contextual, shifting, trainable and retrainable, fine-tuned to new use cases.
Essential human skills for AI Systems.
Agencies that successfully transition in the first wave of AI-First adoption will be those replacing commoditised ‘services’ with AI driven systems focused on business outcomes.
Systems not services: the agency future?
AI is rewriting the our entire operating system: how we work, learn, create, make decisions.
AI Podge Takeover!
Renegade takes creative tech lead at Podge Evolution with AI enabled smart kiosks.
Cancel culture and the trial of socrates
To outlast automation, we need to develop new ways of staying relevant. Luckily, that ‘new’ is something we’ve always had.
Adaptability: The soft skill currency that outlasts AI
Leaders always find a way to survive. Come hurricanes or AI, charismatic humans who inspire and drive others are irreplaceable.
Linda Bethea on KPIs and keeping up with consumers
Danone’s US chief marketing officer, Linda Bethea, opens up to our partner Tim Healey about managing a huge portfolio of brands while balancing “the number one role in my life” as a single mom.