Transforming a National Web Estate for the AI Era
Centralised content platform, structured knowledge, governed content operations and scalable digital services.
Unified global Digital Platform
CoreMedia Content Cloud implemented as the central platform across Enterprise Ireland’s web estate.
Structured Knowledge Layer
Programmes, services and support information managed as structured, reusable content.
AI-Augmented Content Operations
Human-in-the-loop workflows supported by AI inside the CoreMedia CMS.
Foundation for AI-Mediated Customer Engagement
A digital ecosystem designed to support both human journeys and AI-driven discovery.
Context
Enterprise Ireland supports over €36 billion of Irish exports annually, helping Irish companies expand internationally.
Its digital ecosystem plays a critical role in delivering trusted information about programmes, funding and services to businesses around the world.
Over time the organisation’s digital estate had grown into hundreds of websites across multiple platforms, creating operational complexity and inconsistent user experiences.
Renegade is supporting Enterprise Ireland through a five-year transformation programme designed to rationalise this estate and build a cohesive digital platform for the future.
Activity
Multi-year transformation programme creating a unified digital ecosystem capable of supporting modern services and AI-mediated engagement.
Strategic Foundation
Defining the future digital operating model
- Rationalising the web estate: consolidating hundreds of websites into a unified architecture
- Content-driven digital strategy: programmes and services structured into a governed knowledge layer
Platform Systems
Building the enterprise digital infrastructure
- CoreMedia Content Cloud: central DXP enabling unified multi-site management
- Enterprise data integration: digital platforms connected to centralised data services
- Structured content architecture: reusable content models designed for AI-mediated discovery
Operational Experience
Enabling teams to operate and scale
- Rationalising the web estate: consolidating hundreds of websites into a unified architecture
- Content-driven digital strategy: programmes and services structured into a governed knowledge layer
Outcome
This provides:
A rationalised multi-site web estate
A unified digital experience platform
Structured content designed for AI interpretation
AI-assisted editorial workflows with governance and control
A scalable foundation for future digital services
The result is a future-ready digital foundation, enabling Enterprise Ireland to deliver trusted digital services in an increasingly AI-mediated world
Andy Wood
Strategy Lead
Three decades of experience helping organisations navigate major technology shifts.
I can help you:
• Deliver next-generation digital experiences for customers
• Understand AI across business operations & customer experience
• Align enterprise technologies with operational & strategic goals
